Entertainment

ENTERTAINMENT, CULTURE AND TOURISM

Sports marketing is a subdivision of marketing which focuses both on the promotion of sports events and teams as well as the promotion of other products and services through sporting events and sports teams. It is a service in which the element promoted can be a physical product or a brand name. The goal is to provide our partners and investors with strategies to promote their products, service, business or cause through sports.

Today’s sporting events welcome people of all ages and backgrounds seeking more than just their share of action on the pitch. Crowds at the biggest sporting events are placing more value in the entertainment and pleasure they offer off the pitch, and businesses are quickly responding, this we can achieve through our leagues and tournaments.

Think Shakira at the 2010 World Cup, cheerleaders at Indian Premier League Cricket, Janet Jackson and Justin Timberlake at the Super Bowl, and Hollywood A-listers sitting courtside at the NBA it is now impossible to keep the worlds of sport and entertainment apart. People are buying tickets to today’s events expecting to be entertained and, with this in mind, the responsibility of sports entities is evolving. It is no longer enough to win on the court or on the pitch, but the need is ever greater to entertain off it as well.